ABOUT SETH
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Seth Hendrix started his career working in film/TV on productions like Big Fish, Seabiscuit, Spider-Man II, Alias (S4), American Dreams (S1-2), and Entourage (S1). He eventually jumped over to entertainment advertising, where he starting producing and directing campaigns for video games, film, and television.
In 2011, Seth saw an opportunity to connect content creators on YouTube/social with some of the marketing that he was leading for clients such as Disney, Microsoft, and EA. This led to him forming a new Original Content business that was one of the first of its kind, specializing in performance-driven influencer content.​
In 2014, Seth partnered with a well-known YouTuber (and long-time friend) to launch a new production studio - developing several mobile games, animated series, and comedy shorts. He returned to the agency side for a short time in 2016 to work on campaigns for Netflix, Amazon Studios, Disney, and Sony. And in 2017, Seth accepted a job at Blizzard Entertainment, where he had the incredible opportunity to write/direct content for World of Warcraft, Hearthstone, StarCraft, and Overwatch. In 2019, Seth was offered a role at Twitch, leading creative production/development for Twitch's original programming. There he co-founded Twitch's award-winning global competition series, Twitch Rivals, and served as Creative Director for over 500+ live broadcasts and large-scale events around the globe.
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Seth currently lives in Los Angeles with his partner and their pug, Fozzie Bear.